SEO Terms To Know
SEO terms got you down? In an ever changing digital landscape it’s easy to get disoriented when new information and terminology is being thrown at you on almost a monthly basis. You can start to increase your SEO confidence by learning some basic SEO terms that are here to stay.
If you have an online business presence, you need a basic understanding of how search engine optimization will affect your web traffic and ultimate success. NTH Media has put together a basic SEO terms list you can reference as you learn more about this important aspect of digital marketing in Newnan, GA.
Traffic
Traffic refers to the amount of visitors that come to your site within a given time. Website traffic numbers are crucial to digital marketing as it can help inform different digital marketing decisions you need to make. SEO efforts all all geared toward ultimately increasing traffic to your site.
Keywords
Keywords are usually where the SEO journey starts for a search engine user. These are words or phrases that are put into the search engine to find information. Keywords need to be properly identified through keyword research so that the content on your site can be created to incorporate the keywords thoughtfully. If well written content on your site includes popular search keywords for your industry or service, you increase your chances of attracting traffic.
Meta Title
The Meta Title, also known as Title Tag, SEO Title, or Page Title, is a vital part of your on page SEO elements. The Meta Title includes keywords that are in some way related to the page content. Meta Titles are limited to 50 to 60 characters. You can learn more here on how to write great Meta Titles.
Meta Description
Don’t confuse Meta Title with Meta Description. This .html tag is connected to a specific webpage and will provide a short description that will attract viewers to click that link. This is your chance to stand out from the other businesses that will be listed in search results. Google provides expert information on how to create strong Meta Descriptions to improve SEO on your site.
SERP (Search Engine Results Page)
If you use the internet at all, then you have experience with SERPs or Search Engine Results Pages. Any time you input a search query into a search engine such as Google, that search query will generate SERPs. Each page will list the results of the search. The entry at the top of the page, and the entries directly following are the highest ranking pages for the search term. As a business owner you want to be ranked near the top. All of your SEO efforts are geared toward ranking high in the SERPs. The higher you rank, the more likely customers will click your link as their option.
Hyperlinks or Outbound Links
Hyperlinks or outbound links are links to other reputable sites that provide additional information that is relevant to the content on a page. For instance, if you are posting a page on your pest control site about the risks pests can create for your property, you might want to add a hyper link to CDC information on pest borne illnesses. This is beneficial for your site in many ways. It provides additional quality information for your readers and it increases the quality of your site by linking to other reputable sites.
Anchor Text
Anchor text is the blue highlighted text that you would use to anchor a hyperlink. Using the example above, you might choose the words, “pest borne illnesses” as an anchor text to link over to CDC information on pest borne illnesses.
Inbound Links
These are links on other reputable sites that direct readers to your site. The more inbound link partnerships you can create the better, as long as they are quality links. There are a few different ways to establish inbound links. One of the easiest is to link up to other reputable sites using hyperlinks to provide additional information for your readers. Communicate with the publisher of those sites to inform them you are sharing their outbound link on your site, and make a request that the favor be returned. Most website admins are happy to do this as it’s beneficial to everyone. The more reputable inbound links your site has the better. This signals to search engines that you are running a quality site that others trust.
There are many other SEO terms and concepts that can help you better understand how SEO affects your website traffic and digital marketing efforts. You can learn more SEO terms here.
If you’re ready to take your advertising to the next level, NTH Media can help with digital marketing services including search engine optimization in Newnan, GA. Contact us today to learn more.
