SEO Secrets for Small Business Growth
You don’t have to be intimidated by SEO just because you’re a small business owner. SEO, or search engine optimization, can be a simple way to better market your business online. If you have a business website, then you need to learn the basics of SEO to ensure your website is effectively communicating your brand message to your customer base.
NTH Media can assist you with search engine optimization Newnan, but we also want to help small business owners in Coweta county learn more about digital marketing topics. Let’s dive into small business SEO basics.
SEO Defined
SEO or search engine optimization, is a technique used to increase the visibility of your business website online. When individuals search for keywords on search engines, the results that show up are not random. Those results, Search Engine Results Page (SERPs) are ranked according to how optimized those websites are for search engines. Pages that rank high (#1-10) have a better chance of grabbing the customer looking for that service.
Great SEO can help to increase traffic to your site. This will in turn increase chances of converting site visitors into customers.
Quality Website
A quality website is the foundation of your SEO approach. A quality website is functional, easy to navigate, uses clear language, and is a good representation of your brand. If you do not feel confident creating your own website, then you should consider investing in professional services to ensure that your website is up to standard.
Quality Content
The next aspect of your SEO approach should be quality content. The content on your site should be written with your target customer in mind. You want to make sure you are communicating your services or products clearly.
Your site should include the following types of content:
Landing page- This is the first page a visitor will land on. It should share basic introductory information on about your business and the products or services offered.
Product or service description pages
Contact page
Blog- Incorporating a blog on your business site gives you the opportunity to fill your site with more keyword rich content about how to use your products or services. It’s also a great way to build trust with your customer base.
Other types of content as you deem appropriate
Quality Keywords
The content on your site should incorporate quality, well-researched keywords. Keywords are are words or phrases that people are searching for online in conjunction with your type of business or industry. Once these keywords are identified, they should be carefully integrated into your content.
Keywords shouldn’t be stuffed into content in order to grab the attention of search engines. This will in fact work against your SEO efforts. Content should read naturally with the keywords naturally worked in.
Quality Page Elements
There are also technical on page elements that can affect the searchability of your site as well. These can include:
Page URLs
Page titles
Headers
Alt text
Meta Descriptions
Getting page elements up to standard is something a business owner can handle themselves, if they are willing to learn how. If you feel intimidated by more technical site work, then you’ll want to hire an SEO service to do an audit of the site and implement SEO improvements.
Quality Writing
Although it may sound like all SEO efforts are geared toward appealing to a search engine, the truth is content must be written first and foremost for the reader. The visitors that come to your site are looking for information and answers to their questions. The content you post should do this clearly and efficiently.
If you don’t have high quality content, then all of your other SEO efforts will not succeed. If you don’t feel confident in creating high quality content, you should consider hiring a Newnan digital marketing agency.
NTH Media provides not only marketing services and guidance, but also high traffic online platforms on which to feature your business.
Small business owners need to take advantage of all the marketing strategies they have available, and that includes SEO. If you’re looking for search engine optimization Newnan, NTH Media can help. Click here to contact us today.
