No Time? No Budget? Social Media Ads to the Rescue
Location, location, location has long been the guiding light for real estate, but location is just as critical for advertising and marketing. All of your marketing content needs to be placed strategically to grab the attention of your targeted audience. This is why social media ads are an effective way to get your message out. Regardless of your audience demographic, chances are they’re on social media somewhere and that’s where your ads should be too.
Let’s learn more about this quick and affordable type of Newnan digital marketing.
What Is Social Media Advertising?
Social media advertising embodies any type of marketing content that is being placed on a social media platform. This can include:
Posting to your own business social pages
Sharing posts to other social pages
Purchasing social ads on popular pages
Let’s look at each of these options individually.
Posting to Your Social Media Page
If you own a business you need to create a social media page on platforms that your target customers visit. Most platforms will allow you to create a business page for free, and will also offer business related services for a price. Many business owners find this a great way to advertise and market their business affordably.
Your page should include basic information about your business such as address, website, phone number, hours of operation, and brief description of your products or services.
Attempt to post relevant content to your page on a regular basis and interact with your followers to build community and trust.
Sharing Posts to Other Pages
Another effective method of social media advertising is to partner with other social media pages and share your posts there. It’s often possible to do this at no cost by creating a partnership in which you and other page owners mutually share content to each other’s pages. This can effectively increase your reach and audience on the platform.
Purchasing Social Ads on Popular Pages
Purchasing social ads on popular pages is a wonderful way to reach a huge audience quickly and affordably. Popular social media pages are those often associated with local news outlets, media publications, community organizations etc.
If a social page has enough followers, owners of that page will often leverage their reach by offering ad space. You can purchase a social media post for a set price which is often far less than what you’d pay for regular digital display or print advertising.
This benefits you because your ad will reach a huge audience very quickly. You will also know the info is reaching your targeted customers based on the content usually shared on that page.
Social media ads are an effective type of Newnan digital marketing you can access with NTH Media. With over 58,000 social media followers we have the power to put your message in front of the right local audience. Contact us today to learn more.
